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About Our Store And

Our People

Come visit our shop in historic downtown Ashland. It’s always been a dream of ours to restore a beautiful old building in the heart of our hometown. This is our town and we love it.

But don’t just visit us! If you haven’t seen historic downtown Ashland lately, you haven’t really seen it. Shops, a brewery, a tap room, an escape room and board game library, and so much more—Main Street is officially alive and vibrant. Visit us, find something unique for yourself or as a gift, and then make a full afternoon of it!

Every visit to the store will present new fun finds and will warm your heart because you “Shop with Purpose.”

Meet Our People

Here at Fig & Oak, we are truly a family—by both blood and choice. We’ve had an incredible time building this business from scratch, everyone pitching in, and doing it as a family.

We’re so blessed to have the opportunity to support our community and meet new people. We hope that you’ll feel that warmth whenever you visit us in downtown Ashland and browse our shelves.

Julie Mitchell

True to the theme of the store, Julie hopes her “kind and quirky” personality will show when you walk through the doors. Native to the area she and her family had a vision to somehow help others and to run a small business which is how Fig and Oak was born. They believe if everyone can do just a little it can add up to a whole lot! She adores being part of the downtown growth and excitement and loves the relationships she has made due to the meaningful conversations in her little shop.

Rachel Barr

Rachel is always reminding us "to be in the present, take care of ourselves & have some FUN! Play! Love one another (blow some bubbles while you're at it)" If you don't catch her working here- she's probably off doing an art performance, making music, hanging with her cat, frolicking in nature somewhere, or hugging someone. 🙂 She loves Fig ♡ as it's not only a workplace, but it's her home, it's a safe space, & a place to connect with friends, family & community .

Helana Cradlebaugh

Helana Cradlebaugh is Julie’s middle sister. She is a mommy of two beautiful daughters and a tiny puppy. Most days you will find her in Cinnamon Lake taking care of her extra babies in her home childcare business, or out having fun in the sun with her 2 girls at the beach, pool, or out on the lake. You can only catch her one or two Saturdays a month in the store, but she loves getting to sneak into town once in a while to see all the new inventory surprises as well as events Fig and all of other downtown businesses have going on each month!

Mary Kettering

I'm a long-time Ashland resident with my amazing hubby, 2 kids, and a dog! I've loved Fig & Oak since it opened, and after running an online business for 8 years, it was time to do something where I got to see more people face to face! Being part of a business with a purpose, and part of what makes downtown Ashland such a great place is so much fun!

Penny Falb

Penny loves getting to talk with all the amazing customers that come in while she's helping out at the store. Always smiling and often breaking out in song, you can't help but be in a good mood around this crazy lady - who also happens to be Julie, Rachel, and Lana's momma!